infoschoolИнформатика в школеInformatics in school2221-1993Publishing House Education and Informatics10.32517/2221-1993-2022-21-4-22-27infoschool-648Research ArticleНАШ ЮБИЛЕЙНАШ ЮБИЛЕЙО современных подходах к дизайну пользовательского интерфейсаAbout modern approaches to the user experience designБогдановаД. А.BogdanovaD. A.

 Богданова Диана Александровна, канд. пед. наук, ст. научный сотрудник

 119333,  г. москва, ул. вавилова, д. 44, корп. 2

 Moscow 

d.a.bogdanova@mail.ruФедеральный исследовательский центр «Информатика и управление» Российской академии наукРоссияFederal Research Center "Computer Science and Control" of the Russian Academy of SciencesRussian Federation202211112022042227Copyright © Богданова Д.А., 20222022Богданова Д.А.Bogdanova D.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://school.infojournal.ru/jour/article/view/648

Проектирование поведения пользователя цифрового продукта представляет собой развивающееся направление в разработке пользовательского дизайна, с высокой эффективностью помогающее формировать у пользователя полезные привычки, но оно также может использоваться в манипулятивных целях. Технологические гиганты вступили в борьбу за наше внимание, необходимое им для получения сверхприбыли. Они используют технологии искусственного интеллекта для анализа поведения пользователя и разработки стратегии его «удержания». Коммерческий императив заключается в проектировании «принудительного использования» создаваемых цифровых продуктов и услуг. Однако такой подход противоречит потребностям и правам пользователей, особенно детей. В статье рассматриваются поведенческая модель Фогга, а также примеры ее использования в дизайне пользовательского интерфейса, когда у пользователя формируют привыкание к продукту или, скорее, потребность в его использовании.

Behavior engineering is a new and highly effective emerging feld for helping design good habits, but it can also be used for manipulative purposes. The tech giants have entered the fray for our attention, which they need to generate windfall profts. They use artifcial intelligence technologies to analyze user behavior and develop a "retention" strategy. The commercial imperative is to design "enforcement" of the digital products and services that are created. However, this approach is contrary to the needs and rights of users, especially children. The article discusses the Fogg Behavior Model, as well as examples of its use in the design of user products, when the user is addicted to the product or, rather, the need to use it.

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The authors declare that there are no conflicts of interest present.